One side effect of the sports world being put on hold is that the betting industry is forced to find creative solutions as to retain at least a fraction of its usual revenue.
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05/19/2020
Betting Increases TV Sports Viewership
It will be a no surprise to most that people who bet on sports watch more sports on TV. What is new is how important TV sports watching for men 18-34 , how frequently they gamble and how tight the relationship is between gambling frequency and watching more TV sports. Broadcasters, distributors and advertisers could ...
05/01/2020
Betting becoming more culturally acceptable
Some of the industry leaders Deloitte interviewed believe that mobile not only provides a new opportunity to engage with existing players, but also to reach new customers. Existing players have embraced opportunities for more spontaneous gambling, especially in the evenings. They also value the use of such devices as second screens, particularly for in-play betting. ...