Some of the industry leaders Deloitte interviewed believe that mobile not only provides a new opportunity to engage with existing players, but also to reach new customers. Existing players have embraced opportunities for more spontaneous gambling, especially in the evenings. They also value the use of such devices as second screens, particularly for in-play betting.
As betting and gaming has become a culturally more accepted leisure activity, the mobile channel has provided the industry with opportunities to widen their customer base. Consumers who traditionally might not have gone to a casino or bingo hall can now bet and play in a way that fits their lifestyle and preferences.
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